A Geographical Indication (GI) is a legal certificate that a product originates in a specific region and possesses qualities unique to that place — think of Darjeeling tea, Alphonso mangoes, or Banarasi silk. The tag does not guarantee quality by itself; it guarantees origin and the traditional knowledge bound to that origin.
For artisans, the benefits are concrete: protection against fakes, a marketing halo that commands premium prices, and legal recourse against imitation. India now has hundreds of registered GIs, from Moradabad metal crafts to Varanasi handlooms.
At Viraasat, every GI-certified product carries its registration in the digital passport — so the collector can verify the certificate itself, not just take the seller’s word for it.
Stories like this are only possible when craft is valued — by you.
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